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This information helps a lot when defining your audience for targeting in Facebook Ads Manager. I can aso see the age range distribution of that audience. In this example 83% of the audience are Women and only 17% are Men. The demographic analysis tab first shows the age and gender of the audience. Let's look at the first tab for Facebook Audience Insights demographics analysis Just wanted to quickly mention that before we dive deeper into the screens & tabs. Nothing you can do about it, except for waiting until it's fixed again.īut it's good to know that if you see "Facebook Audience Insights not working", it's not just you but it's down for everyone. I'm active in various Facebook groups and I would say that, based on the comments I read there, at least once per month Facebook Audience Insights is not loading. Sometimes it's completely down but most of the times when it's not working it shows error messages like: "data not available" or "too many redirects". If you regularly use Facebook Audience Insights you know that it's buggy. Simply because ONLY Facebook knows so much about the audience - other vendors might have audience analytics tools but their sources of data are at least limited.īefore I go further, I'd like to address a common issue in Facebook Audience Insights. So far, I haven't been able to find a good alternative for this functionality. But after the privacy scandals that happened in 2018, Facebook removed the option to analyse custom audiences in Facebook Audience Insights. This was one of the best ways to learn more about your website visitors, your leads or your customers. Meaning that you could import an email list of your customers email addresses into a custom audience, and then have Facebook match these to Facebook users - to share information like demographics and likes with you.
![audience insights audience insights](https://aip.media/wp-content/uploads/2020/01/how-to-revolutionise-your-SEO-with-audience-insights.jpg)
Like I mentioned in the previous part of this guide, currently you can choose to analyse 'Everyone on Facebook' or 'People connected to your Page'.īefore you could choose to analyse custom audiences to find common traits across the people in your custom audience. Can you still analyse custom audiences using Facebook Audience Insights?